kidzncatz…financial aid maybe not but merit yes. just because a person’s family is mid to upper middle class does not mean they can afford that much a year or anything close. colleges are so out of control with what they charge. but each student is an individual and until they correct what they charge (I will not hold my breath) they need to be like a car dealer and offer incentives and discounts. I think franklin and marshall and schools like them are being greedy and use helping lower income students as a smoke screen. they have done the math and have figured that they can admit and get enough full pay students to matriculate. they do lose many potential amazing students but they crunched the numbers. their loss is another schools gain.(it is their right) but , they are not righteous.