where do you see yourself as a better fit? go with that! if you get into both than you need to choose. that said f and m seems to be a lot less generous with $$$ and the price tag is way out of line(IMO)
http://www.washingtonpost.com/local/education/an-inside-look-at-financial-aid-offers-from-private-franklin-and-marshall-college/2014/12/29/6c43586c-8d2c-11e4-a085-34e9b9f09a58_story.html
may I suggest muhlenberg college for your list? and no matter what school you choose…do yourself a favor and ignore the rankings!(they have zero connection to your success or happiness)