@halflokum Let’s put aside the “how much a school wants you” factor and stick to what is known as per the common data set which is a published document.
On average NYU meets approximately 70% of need for students with financial need. That is based on whatever formula the school is using. (I believe it’s a combimation of FAFSA and CSS profile these days.)mSo if the FAFSA/CSS profile is showing that they can afford to pay $35,000/ year and the cost of attendance is $70,000, then they have another $35,000 in need. On average NYU will meet 24,500 in aid (70%). But part of that will probably be in subsidized loans and work study, with the balance being a grant.
The OP said that they would not be getting much aid, which implies that they might be eligible for some. So I would advise them that the amount of aid they can expect would be 70% of their need, what ever that may be.
Now for the trickier part—there are pages and pages of info on NYU that do say that if they really want you, that the percentage of need that is met goes up. That is not a Tisch or Steinhardt specific thing, but true for all schools at NYU. Let’s just say that if they meet more than you expect, that a school is making it easier for you to attend. But in general, NYU is not known for meeting full need and does so in special cases.
Using the example I gave, maybe NYU will come up with another $5,000 in grant money in those circumstances So someone who gets great need based aid with the stats I used as an example would get a subsidized loan, work study, and a $20,000 scholarship.
If the OP does not have need at all, I would still advise them that Tisch is making it clear that they do not give merit aid without need in all that they publish, but that Steinhardt has published that they do.
I would advise that people read the latest common data set carefully for all schools they are considering so they can compare the amount of need met from school to school. It will also give info about merit aid for those without need.