I guess each person’s definition of a match is different. I see it as a school that you have a good possibility of getting in, but not an absolute.
My daughter had a 4.5 with a 32 ACT and great ECs. I assume her essay was good (to me) as well as her LORs. She had 9 APs and a DE class.
We knew Charleston - where she was going - was a safety.
We knew Rice (she applied TO, UNC (OOS), Emory and Wiliam and Mary were reaches. She got rejected at the first two and WL (which is a rejection in reality) at the last two. She got into W&L; didn’t see that coming - but no aid.
Targets were schools like UGA, Florida, Miami (where she was initially deferred and then accepted).
There was a lot she got into that were safeties - like U of SC - but the Honors College was a reach and she got in.
As long as your list is balanced - you are fine. So, if for example, you want to be in NC (but if are out of state), maybe you apply to an Elon if it fits you. or an App State. Or you want to be close - a UT Knoxville, where you’d get aid - both are safeties, etc. A Miami of Florida or Case Western, to me, would be a match. SMU too.
UGA, to me and UF, would be match schools as well - you will need an ACT for UF. Tulane - if you applied ED and you get a 1400 - would be a target, etc. To me it means you expect to get in - but wouldn’t be shocked if you didn’t.
I’m just encouraging you to add a couple - I know I can 100% get in and I can see myself there and afford it schools. Many like schools like Arizona or UVM because of where they are even though they are easy admits. Alabama has kids turning down Ivy Leagues - even though it’s an easy admit.
In the end, if you get into a school that you’d have a positive experience, then nothing else matters.