@pizzagirl, you may be making some strawman arguments, though perhaps based on what you have read previously in other topics and not here. Who said Harvard didn’t needed to market to anyone, for example? What I saw was why is does Harvard need to market so much to the kids who are in those privileged schools, and quite broadly, not just to those (per another commenters point) to those with PSAT scores in the National Merit league, instead of targeting schools or students who might not be exposed to them? As for Naviance, I don’t think it was mentioned here. I usually see it mentioned in specific “chance me” topics, which are specific to the OP’s and not broadly speaking to all students of all 30,000 schools. If the OP’s are at a schools that do have Naviance and do have enough data points, why not mention and use it? Do people really post that every student at every school should be using it even when most schools don’t have it or they don’t have enough comparable data for certain schools? And are there really people posting that the elite colleges “owe” their precious HS’s slots or complaining that the yield practices are unfair to them? I didn’t see that, though perhaps I missed it.