<p>Since I’m (kinda) in defense of the concept of “rankings” and in favor of none of them (because they all have problems, and some like Forbes are beyond help)</p>
<p>let me try it this way…</p>
<p>I want a car. I’m generally familiar with cars and I love cars. </p>
<p>I go to the Car and Driver “Best” Cars of 2010 issue knowing full well that there are cars in that issue that do NOT meet my needs or desires or wallet, but also believing that some ranked cars will. I also know that the issue will have exotic cars unknown to me or any of my acquaintances and that this qualitative assessment by the magazine staff and their impressions could give me a reason to check that vehicle out further. I also know that the list is by no means complete and to use this as my only resource would be foolish. </p>
<p>I then use that issue to identify “well-regarded” cars and then use the specific information available in that issue to rule in/out certain models. I want a skid-pad test of 1g (cornering), slick lines, a 1/4 mile time under 12 seconds, and sex appeal. (Some clearly quantifiable, some certainly not.) I don’t care about country of origin, how many it seats it has, whether there is a local dealer, or whether Tatooed Bob down at the diner has ever heard of it. Since this is a performance vehicle, practical concerns that Car and Driver considers like costs of a tune-up and MPG take a backseat (if there is one ;)) to the rush of driving such a beast. But , again, my wallet ain’t that thick so I have to have that in somewhere, just not at 35.5 % of the total rank. I’ll use 20% instead when I re-order the rank to meet my wants and needs. I’ll vary some others too. Top Speed is not a factor over 140 so after that benchmark you don’t get any more points. </p>
<p>The list has vehicles from a $500K Ferrari to a $23K Subaru WRX. The Subaru misses on slick and sexy, the Ferrari misses on affordability and …well, that’s about it.
I re-order the list based upon my own criteria.</p>
<p>I get other opinions. I admit my Ferrari lust. I admit to its greater appeal, some of which is the “wow” or “prestige” factor among the well-informed car fashion nuts and the performance nuts at the track. But not all. It’s a heckuva car and would be a blast to drive for 4 years. And yes, I know that a Honda Fit would get me to work. I want more than that. </p>
<p>I use all other resources, both on-line or seat of the pants or word of mouth. I narrow my lists. I test-drive all the cars. I apply for financing and I purchase the one that is the best one for me that I can afford. In my case, that wouldn’t have been the Ferrari.
</p>
<p>(BTW, I drive a truck.
The analogy is not perfect. I’m just trying to wrap my head around why use of rankings is “bad” or how the use of “well-regarded” or “very selective” is good. I can certainly see the foolish use of either. )</p>