Getting Out of Discount Game, Small Colleges Lower the Price

<p>Perhaps the requirement of net price calculators may be having an effect. Schools with good need-based financial aid or guaranteed-for-stats merit scholarships can show those in their net price calculator results. But if the school has generous but holistically determined merit scholarships, its net price calculator may realistically only be able to show a higher net price, deterring applicants who may be more likely to apply to schools with lower net prices.</p>