<p>This is something that I have found VERY frustrating. I have found it very difficult, actually, near impossible to predict the true cost of college due to high income and high test scores. Unfortunately, The schools that are mentioned in the article aren’t exactly national universities or top LAC’s. I remember GM tried the “true sticker price” approach with its Saturn subsidiary. Alas, Saturn is no more. I predict that this “trend” is self limiting. Most schools still have a few people who are paying full freight.</p>