<p>I co-wrote an article on this subject: “Trends in Musical Theatre Voice: An Analysis of Audition Requirements for Singers,” Journal of Voice, Vol. 28, Issue 3, May 2014. We analyzed 1,268 casting notices posted on Backstage.com for performers age 18-24. We were specifically interested in what type of music they were requesting. Only 68 notices (~5%) specifically asked for “legit” singing (i.e. classical based singing). The other 95% requested traditional musical theatre rep, contemporary musical theatre rep, or pop/rock songs. Yes, there are soprano roles in all of those shows, but the type of singing is different than “legit” soprano. Even the legit shows are changing, listen to Laura Osnes sing Cinderella. I believe the singers that are most likely to work consistently are those who master their entire voice and embrace all of the vocal qualities needed for modern musical theatre. I think Laura Osnes has done this very well and is a good model for young performers.</p>
<p>Will there be more classical/legit musicals in the future? I don’t think so. I think we are going to see the numbers either stabilize or fall because of money. Legit musicals require pit orchestras that are significantly larger than contemporary and pop/rock musicals. You can get away with eight or nine musicians for a show like American Idiot, whereas Cinderella requires twenty-one instruments. At around $1,200 per musician per week, Cinderella costs $15,600 more to produce per week due to musicians alone. That’s $62,400 per month, $811,200 per year. That’s a lot of money. If you research recent negotiations between the musicians and producers, you will find out that its much more complicated than my example, but the idea is the same. You also usually need a larger ensemble for Golden Age musicals as compared to shows such as Spring Awakening, Next to Normal, and many of the other rock musicals. Classical shows require greater expenditures and they tend to sell fewer tickets. According to Broadway World sales for last week were:</p>
<p>Classic Shows
Gentlemen’s Guide - $974,924
Cinderella - $1,115,935
On the Town - $885,138
Phantom - $1,131,137</p>
<p>Contemporary and Pop/Rock Shows
Wicked - $2,432,132
The Lion King - $2,422,719
The Book of Mormon - $1,875,135
Aladdin - $1,759,955
Matilda - $1,454,493
Beautiful - $1,405,434
Kinky Boots - $1,314,521</p>
<p>These shows are produced by business men who are seeking to earn a profit. If the show can’t make them money, they probably aren’t going to be interested in producing it. </p>
<p>You also have to consider the age group of the theatre going public. Right now the retirees who are age 65-75 are people who were in their twenties from somewhere between 1959 to 1969. They were alive and probably enjoying the birth of rock ‘n’ roll as it happened. So when they see shows such as Memphis and Motown or All Shook Up, they tend to be interested because it reminds them of when they were young. In contrast, my grandmother who introduced me to musical theatre was in her twenties during the 1940s and she saw classical music and classical musical theatre as the pinnacle of singing and theatrical performance. It was what was on the radio then and her parents introduced her to it. One of my favorite memories is of her telling me to take a girl on a date and sit by a campfire singing good songs like Old Susannah and Clementine She was a big influence on me and I fell in love with opera. However, as that generation passes on will their tastes? It seems not, opera companies are struggling all over the world and fewer and fewer regional theatres are producing legit shows. </p>
<p>Here’s what I tell my students: In today’s market, you need to be as flexible as possible. If you can sing legit really well, do it. But also learn to belt. Most belters don’t learn to sing legit very well and many sopranos are afraid of belting or think they can’t. Both types can learn to use their voices for belting and legit singing, it just takes work and the correct guidance. If they can do both, they have a huge advantage in the market place. Then they don’t have to worry about what the future is going to be like. They can do both and they are ready for whatever comes next. </p>
<p>~VT</p>