<p>Quite simply, guides like that cant match more established guides like Fiske so no one would buy them for general information about academics, social life, scores, etc so they have to market themselves differently - as a place where you can get "the dirt" on the college. What people don't realize is that the way this information is harvested is by interviewing a small number of students, who might often end up either exagerrating or saying ridiculous things and that those really are just a few people's opinions on the school.</p>