<p>prompt: given the importance of human creativity, one would think it should have a high priority among our concerns. But if we look at the reality, we see a different picture. Basic scinetific research is minimized in favor of immediate practical applications. the arts are increasingly seen as dispensable luxuries. yet as competition heats up around the globe, exactly the opposite strategy is needed.</p>
<p>assignment: is creativity needed more than ever in the world today? Plan and write an essay in which you develop your point of view on this issue. Support your position with reasoning and examples taken from your reading, studies, experience, or observations.</p>
<p>my essay:
Creativity is the foundation of all innovation. It is the vital tool that leads to ever-advancing technologies and discoveries. In the fierce world of competition, creativity is the paramount factor of success; such a notion is affirmed through various historical datas and successful thinkers.</p>
<p>Perhaps, creativity was no where as important to the survival of an industry as the textile industry. In the 1980s, Penn Textiles was a leader in textile manufacturing, and was a dominant company in the premium textile market. However, as the 1990s rolled on, china and India slowly began taking a monopoly over the premium-quality fabrics. Penn Textiles virtually went bankrupt, because it could not economically compete with the low-cost labor companies of Asia. However, the companys owner, John Bower, decided to initiate a structural innovation of the company. Instead of supplying premium quality fabrics, the company switched over to high-quality industrial-level fabrics that would help the company dominate a niche market while increasing marginal profits. The result was unmatched success in the textile industry. The companys profits increased by 185% With a little creativity, people can survive the voracious economic battle for profit.</p>
<p>Not only is creativity vital for the survival of business; architecture necessitates constantly changing approaches and styles. Take, if you will, the Sydney Opera House. Before its construction, John Utan, a prominent architect, was given the job to design an opera house that would be both aesthetically pleasing and practical. At first, he constructed blueprints of insipid rectilinear houses. However, one day, he had a burst of creativity that would shock the architectural world. His idea was to construct a building made entirely of semispheres, resembling a sliced orange. The result was an awe-inspring opera house that could meet the minimum capacity required. As a result, he won the prestigous Global Architectural Award of 1987. Clearly, Utans innovation was the key to his success; he applied a complex approach to an architectural problem, and earned well-deserved success. </p>
<p>Thus, as shown in innovative marketing and architecture, creativity, is indeed, vital to success in todays world. Without creativity, advances in products and technology would be nonexistential. </p>
<p>Give me a grade, advice, comments, suggestions, questions!!Thx</p>