<p>Or does it? This is precisely the same “branding” the Disney unleashed many years ago. However, such companies have a better rationale for branding. Harvard is an educational institution, with no shortage of prestige by a long shot. I think that whatever profit they make from this won’t tip the scale in their favor: as a school, it’s first priority should be in educating its students.</p>
<p>Or, perhaps this is a fundraiser for more hot breakfasts. :)</p>