Harvard Undergraduate Minority Recruitment Program (HUMRP)

My son - adopted from Guatemala - was contacted by the HUMRP last month. My question is what does this mean? And what types of requirements, scores and qualities are they looking for?

https://college.harvard.edu/admissions/hear-our-students/multicultural-diversity

My son was contacted by them too. He is Hispanic and got a 30 on ACT. I think it is just a way for Harvard to cast a wide net and get as many qualified minority applicants as possible to apply. I have read many articles about how too few minority candidates apply to elite schools. Message me if you have more questions we have had a lot of contact from a lot of schools.