<p>When you say that UCSB has become more selective, you forget to mention that so are all the other UC's, UCLA, Berkeley, and UCSD in particular. UCSB is a good school, but in terms of reputation, there is no comparison to UCLA and Berkeley. Individual people may have personal preference and decide to go to a party school, but for the most part, very few people choose UCSB over the powerhouse UC's.</p>