Help optimize S23 "Apply To" list

[MomofNPCC]

FWIW my s22 had identical grades, rank and a 1550 SAT.
White from MT
He is a first year at Midd now.
Applied RD needing financial aid
He did not send AP scores even though they were good. His common app mentioned he was AP scholar w distinction though.
Not a recruited athlete, but was 4 year 3 sport varsity/captain of 1 in HS.
Was tired of writing supplements and I told him about Midd, which I learned about here on CC. We toured after acceptance (also Wesleyan). He ended up liking it best.
Since they are similar and s22 is at Midd I thought I’d share.
This is from when we started this whole thing (his rank changed to 6th IIRC when he applied):

Feeling so lost

Years ago our babysitter was raving about Naviance in helping her find where to apply for college. My oldest is now a junior and we moved to another state and our high school doesn’t offer this. I have asked s22 GC if they have something like this or anything to help him. Only 56% of students attend 4 year colleges and the school shows no interest in helping anyone achieve more than the relatively low ranked state schools (MT). My son is 2nd in his class of over 500, 3 sport athlete (2 varsity). Takes all the APs they offer and has 4.0uw, 4.6w. Taking the SAT this coming weekend and just got a 1510 on practice test 9. Also wondering if being from low pop state affects chances. When I ask how other students have found the right school when they are at the top of the class and looking to go somewhere other than in state, GC said she didn’t know and I should research that. I am so stressed that he has nothing to direct him. Bottom line is, what would you use to discover possibilitie…