<p>To the OP: Berkeley (and to a lesser extent UCLA) hold unique positions in higher education compared with peer or near-peer institutions. On the one hand, Berkeley is among the creme-de-la-creme of research institutions. Across the board, its faculty and graduate schools rank among the uppermost elite of the world's institutions, from the sciences to engineering to the humanities. Also, though Berkeley has existed for a lot less time than most Ivy League schools, it has an important cultural pre-eminence as the place where campus Civil Rights protests were most active, where Oppenheimer kicked off crucial elements of the the Manhattan Project, where many Nobel Laureates have been spawned, where the "Berkeley Mafia" that guided Indonesia's economy to stability for many years was trained, etc.</p>
<p>Thus, it is cast as one of the world's most prestigious universities.</p>
<p>On the undergraduate level, though, its unquestionable prestige on the graduate level is called more into question and its position among the creme-de-la-creme is less clear. This may largely be because of Berkeley's mission: though it is the flagship, and most selective of, the University of California's campuses, it does admit a cadre of students that wouldn't be considered as likely candidates for admission to places like HYPS or even the other Ivy League institutions. UC has, as its mandate, to provide a place for the top 4% of the state's students. Berkeley must accomodate a share of these. (Don't get me wrong; getting in to Berkeley is not easy for anyone. But it is easier than for HYPS applicants, on average.)</p>
<p>It is interesting that Berkeley's undergraduate admissions stats are broadly comparable to the nation's other best public universities (Michigan, UVA, William & Mary).</p>
<p>Public institutions typically fulfill a mandate of admitting more students and charging them less for their education. The result is not necessarily a lesser education -- Berkeley's faculty is among the best and those of the other public schools mentioned sure are nothing to sneeze at -- but it means the process can be more crowded at some points and takes place in a larger, more anonymous atmosphere typically. </p>
<p>If you are considering going to Berkeley or UCLA, the questions for you are: how do you feel about the public mission and what that means? (Some people like it and others don't, with all the characteristics it implies. Some people would prefer more sheer elitism; they are not going to a school that is known for being less expensive and somewhat easier to get into. And others think the quality of the education itself is substantially different. Still others choose Berkeley because they look at either the cost or the perceived value of going somewhere else and opt for Berkeley and either like or don't mind its public mission. And some choose Berkeley 'cause they think it's the best thing going, full-stop.) Are you the kind of person who could be outgoing and really directed in terms of making sure that you are educated in college or would you like more handholding and guidance from the college? (If you aren't self-motivated in these regards, arguably you should stay away from a Berkeley or UCLA and go to a small school. If you go to Berkeley or UCLA and do well there, you will take yourself alongside graduates from a variety of elite schools public and private as you attend graduate school or go into the work world. For the right people, IMO, Berkeley provides every opportunity to connect with as much quality as one can find in the most prestigious Ivy League school; it just may take more effort and focus. Of course, the overall question of fit is paramount.) </p>
<p>On the national level, Berkeley has really strong profile throughout academia. In other areas, its profile has actually somewhat declined, IMO, from its heights during the 60s and 70s. I note a couple of perhaps arcane instances just to demonstrate: Berkeley's student newspaper had a weekly sex advice columnist for quite awhile. I had assumed this was a Berkeley innovation, though I could be wrong. Anyway, three or four years after the columnists (it rotated year-to-year) had done their thing there was an article in the New York Times about the innovation of Yale's student newspaper to have a sexual advice columnist. There was a time when the NYT might have sent someone to Berkeley's campus to see what was happening at one of the most exciting schools in the nation.</p>
<p>Or take the $500 million Berkeley just was granted from British Petroleum to undertake biofuels research. That gift got very little play in the national media, even though Berkeley was up against MIT, Cambridge, and a few others to contend for it and even though it was by far the largest corporate gift to a university ever. I can't imagine if the gift had gone to another school, it would have received so little attention. I think Berkeley has lost some of the "mindshare" in the popular imagination, probably reflective of a bias against the West Coast and a bias against publics. There was a time when Berkeley had a much stronger hold on the public imagination that for whatever reason has dissipated a bit. It's still quite high profile, though.</p>