How closely do students and parents look at academic details when choosing colleges...

We did. DS19 initially indicated an interest in pursuing a degree in Physics. I set up a spreadsheet and mapped out all the requirements at the various schools he was considering as well as any extra opportunities each school offered (co-op, study abroad, minors etc.). It helped inform some of the questions we asked when we attended university fairs and campus tours and led to him narrowing his school choices to 4. After doing all the research and school tours he ended up adding 2 additional programs to his list which are pretty unique. Initially he was looking for a school that would be fairly flexible with regards to allowing electives as he has varied interests. That won’t be possible with these 2 programs in particular but he liked them so much that he was willing to make that sacrifice. They are both highly selective (though he will most likely get an offer to at least 1) so he did use the other criteria in determining his back up options.