I suspect that the level that these are looked at depends a lot on if the child has chosen a major, how competitive that major is, how common or niche the field of study is, how firm he/she feels about that major, if he/she knows the job desired post-grad. I have read that 30% of first time college students change their major within three years.
As is probably evident, I have a son who falls toward the undecided side of the spectrum…he’s chosen an area he thinks he likes as a major and has explored some possible broad job options, but I’m fully counting on him to explore and find his passion as he goes. So for us, it’s less about program academics.