How do we change the narrative around the Ivy League?

I think the narrative around the Ivy League schools are slowly changing or have changed because as far as I know, there are top schools outside Ivy League which are acknowledged by people in USA and around the world to be just as good if not better. Case in point: MIT, U of Chicago, Stanford, CalTech, and Duke etc. I mean Ivy League will always have its history and be fine schools as long as they have money.