It’s a small regional LAC so yes, many people haven’t heard of it, but it’s very well-respected. I toured it and looked at applying, and if it hadn’t been so close to home/small in size, I most likely would have applied. Students all seem happy there and they make it very personal – the President of Roanoke makes a point to know the names of students, etc.
I would imagine any sort of “bad rep” comes from those who care only about the elite, constantly talked about schools. Roanoke definitely isn’t a bad school, however, if it’s the type of school your daughter likes.