how is USC viewed in East Asia?

[Columbia_Student]

<p>[Hong</a> Kong Business - A Chinese family’s rise to wealth](<a href=“http://www.hkbusiness.com.hk/focus/20090204.html]Hong”>http://www.hkbusiness.com.hk/focus/20090204.html)</p>

<p>

Even with billions of dollars, family members and friends say the Liu brothers are frugal and modest. Chen Yuxin doesn’t have a personal assistant and Liu Yongxing flies economy class (even though he’s the richest man in China). </p>

<p>They insist, like many Chinese entrepreneurs, that they do not show off or indulge in extravagant luxuries. “It’s ridiculous to show off your wealth,” says Liu Yongxing, sitting in his Shanghai office wearing casual clothes and sipping tea. </p>

<p>The next generation of Lius consists of four daughters and one son, Shawn Liu, the only child of Liu Yongxing. Educated in the United States, at the University of Southern California, and married to a woman from Texas, Shawn, 33, is preparing to take over from his father. Two of the founders’ daughters work with their fathers, helping manage the companies, while another two live in the United States and have no role in the company.

</p>