<p>Many of the top schools do not allow supplemental material beyond what they specifically require in their common app supplement. Stanford, for one, does not permit even a resume. No arts supplements are allowed unless you have won national or international awards. They do allow one optional recommendation, beyond the two faculty and one counselor recs. Thus the applicant needs to tailor the short essays to the school.<br>
Of course the personal statement essay can be used for almost all colleges and all of the common app ones. Chicago wants to weed out those who are not truly interested. Although they are moving to the common app next year, as is Stanford for 2009 admissions, I have no doubt the supplements will continue to reflect the personality of the school. The stated reason for going to the common app has been to de-stress the application process. </p>
<p>I do not suggest applicants change their personalities to make themselves attractive to a particular college, I suggest that applicants apply to schools in which they are truly interested. The school should fit the student and not the other way around. A 17 year old is likely to change and may be attracted to a wide variety of colleges. So my mantra for my children has been to apply to enough colleges so you have some choices in April. But I am, in the interests of sanity, limiting younger S to 10 colleges and will not allow him to get sucked into applying to colleges merely based on perceived prestige. I truly believe Ad Coms are able to see through the bs and discern true interest. Now some students they accept regardless, such as the academic, athletic or artistic stars. And they will battle for these students. For example, Duke had the Duke Up Close program in shich the give early writes to top students and fly them in for a weekend to try to make them love Duke before they receive acceptances from other top schools. For most though, they look for applicants who love the college and show in their applications that they will contribute to the college.</p>