<p>"look, like the poster above, most of my colleges I choose because of their financial aid packages, their academic reputation, and their U.S. News Rankings (sadly enough… but don’t give me any crap for it, because we all know we do.) "</p>
<p>Most people don’t do that. Many people really do look for colleges that fit their needs, needs that go beyond their U.S. News ranking. It makes sense to check financial aid if that’s a consideration. It also makes sense to take a close look at the offerings in subjects that you’re considering majoring in and activities that you’re considering pursuing. </p>
<p>Looking at their website would give you info about courses, clubs, dorms, the student body, alum, professors and a host of other information, lots of which is simply facts. For instance, you can typically find professors’ bios and even their curriculum vitae on colleges websites. Through those, you can learn about professors’ research areas, whether they’ve gotten awards, where they were educated, and what courses they teach. You often can find course syllabi on-line.</p>
<p>By using search engines, you can find much other information about colleges, including negative information that you won’t find on websites. </p>
<p>The only reason that you’d have to flat out lie is if you’re applying to colleges that you’d have absolutely no interest in except for their ranking and financial aid. However, given the large number of colleges in this country and the variety in their offerings, it’s hard for me to imagine that a student good enough to consider the U.S. news ranking would have to settle for applying to colleges that interest the student only because of their ranking and financial aid. </p>
<p>The colleges that care about demonstrated interest certainly can tell the difference between students who are applying only for ranking/financial aid and those that have genuine interest, and I’d bet it’s the latter category of student who have the advantage when it comes to admission and things like merit scholarships.</p>
<p>As for the idea that you’d have to lie on your app, if you haven’t bothered to get specific info, you wouldn’t be able to lie in a believable way about your interest. Without some facts to back them up, your statements would be obviously very general, so the college would realize that you were lying.</p>