UW-Madison does not use the Common Application, there are separate scholarship applications, need is generally a main consideration, most scholarships are only for WI residents and are single year amounts of $500 to $2000.
If you are not a Wisconsin resident and want merit to afford a $46k COA then don’t look to UW-Madison.
There are a few exceptions (generous multi-year scholarships) for URM, or spoken word or hip hop artists.