The most important thing you can do is take the ranking goggles off. The USNWR ranking for engineering is useful as a data point, but that’s about it. Their methodology is simple. It’s 100% based on institutional reputation as opined by other institutions. It’s highly vulnerable to confirmation bias and self perpetuation. Plus, what they are ranking is the quality of the research output and the graduate faculty names. It has nothing to do with the undergraduate experience.
So, what’s one to do? I’ll share my son’s experience with you as an illustration. He was a 4.0 student with lots of APs. He was a high level classical musician and scored 700+ on all sections of the SAT. He had the stats to at least be competitive at all the “top” schools, but he didn’t apply to any of them except Stanford (he wasn’t admitted, but a well qualified legacy from his school was. They’ve never taken more than one).
He didn’t want a tech only school, but rather a more typical college experience. That meant schools like MIT and Caltech were out. Plus, two Caltech professors advised him against applying to the UG program based on the quality (or lack there of) of the UG experience.
Next he started to vet more rounded schools like Berkeley, Cornell, Illinois, etc. and found something he didn’t like, giant classes, with profs who have little motivation to teach and who rely heavily of graduate assistants, some of which have a tenuous grasp on English. He ruled out all schools that weren’t undergraduate centric.
Next he wanted programs with direct admit to major, in his case ME. He didn’t want to start as a pre-engineer and compete again. That was partly because of the risk. Anything can go wrong, even for top students, but mostly because he wanted more depth in ME which means starting earlier.
Lastly, he wanted some connection to the outdoors. He’s been a lifelong skier, but hiking, biking, even surfing were all OK.
We visited LOTS of schools and paid careful attention to the engineering facilities. Everyone is great on the web. In person…not so much.
So, with little attention to rank, he developed a list, and it was a curious one to anyone who has the ranking goggles on. It was Oregon State (home state flagship), Colorado State (WUE safety), Utah (WUE, has innovative Spiral ME curriculum), Cal Poly (prototypic learn by doing school, awesome ME program), Case Western, WPI (very unique project based curriculum), RPI (he was a Rensselaer Medalist) and Stanford. He got in everywhere except Stanford and got big merit money from most of them ($100k at Case, a year free at UT, etc.)
He narrowed to three very different schools, all held together by his methodology, Utah, WPI and Cal Poly, an easy admit, a moderately competitive admit and a very competitive admit (ME acceptance is roughly 14% at CP).
He chose Cal Poly. They do not offer PhDs, so all the attention is on undergrads. All instruction including lab and discussion is run by professors. Classes are small. Certainly there are other programs like that (Bucknell, Lafayette, Olin, HMC, etc.), but what sets Poly apart is the facilities, the toys if you will. They have 80+ labs dedicated to engineering only! some of which solely exist for student projects.
So, rankings have a place, but only a little one in determining a best fit list.
Good luck.