<p>As someone who attended SC and graduated from UCLA (my parents couldn't afford to keep me at SC) I can add my two cents. The UCLA fight song is so pathetic that it includes SC in the lyrics, "and if by chance they see a man from USC every Bruin starts to roar...U...C...L...A, UCLA beat SC!" USC has the power because it it the school to beat.</p>
<p>My uncle is a diehard Bruin fan... and I kid with him that I am corrupting his nephew (who is currently 9 and last time I checked wants to play football for USC :P).... but seriously... USC is awesome and UCLA isn't... 'nuff said</p>
<p>At USC you are more likely to get into the classes you want/need as compared to UCLA. Better chances of graduating in 4 rather than 5 years.
Less bureaucratic
USC offers great advising.
Easy access to profs.
Generally smaller classes taught by profs rather than TAs.
USC offers the Thematic Option Honors program.. very rigorous with very hard work but you get the best profs in small classes, and you get one on one writing tutorials. Included in TO are field trips and cultural activities (theatre, films etc).
Better financial aid.
Access to research opportunities starting in freshman year.
Access to internships, study abroad.</p>
<p>I don't think "friends" should be critical of your choice of college. Each person has to find the right fit and your "friends" should be happy for you.</p>