Are there any specific but less common reasons your daughter truly likes that college? If so, might be a good idea if she describes those in the “why this college” question on the application. Not a generality that everyone would know, but something tied to the reasons she prefers that college over others.
One tip: if merit money is important, it is NOT a good idea to say that a college is a first or top choice in an application. Colleges like to direct merit money where it will get the most bang for the buck, so not a good idea financially to offer a large scholarship to a student who would attend anyway without the money, or with less money.