I am confused on how the admissions for Kelly and IU in general work

I am just confused if Kelly is rolling admissions or not and if direct admit and stuff is not holistic. I have a 1500 sat and a 3.9 GPA. I am confused what programs I qualify for.

Direct Admit to Kelley is automatic if you meet their criteria and are otherwise accepted into the university.

Based on your scores, you will get in to Kelley as a direct admit (as long as you select business as your intended major). The requirements for direct admit are SAT score of at least 1380 and at least a 3.8/4 GPA. Congrats! First you will get accepted into IU and then a few weeks later they will let you know you are directly admitted to Kelley.

You are automatically in Kelley as long as you apply by November 1 of your senior year and choose a business major.