<p>We are talking about two different things here. The Big Four (Pricewaterhouse, Deloitte, Ernst & Young, KPMG) are still primarily ACCOUNTING firms and their consulting arms are still more accounting based. The McKinseys and BCGs are a different kind of consultant offering different kinds of services. I have very up close and personal knowledge of the kind of strategy work that McKinsey and to a lesser extent BCG do at major corporations. The Pricewaterhouses and KPMG’s wouldn’t ever be considered for that kind of work. It’s just very different in scope.</p>