Is my friend lying??

I apologize not being clear in my original post. I know what marketing materials are…I get the pamphlets too. I live in a small town where we all know each other. Our moms are part of this book club, we been in the same car pool and all that stuff. His mom and my friend had been telling everyone how he’s been getting phone calls from the coaches at these schools. I know that I am being naive and dumb but even his mom is telling people too.