<p>I also advocate applying to private universities - the sticker price might be bigger, but in a lot of cases their large endowments cover a lot of financial aid. It doesn't hurt to try and at least see what happens. Your son might need the satisfaction of knowing that he has more than 1 option.</p>
<p>I also think it's important to go to a great school for undergrad. That will lead you to your first job, which is your springboard for your career and/or graduate school.</p>