<p>Prestige, to me, very specifically connotes “what OTHERS think of my choice.” Buying a prestigious handbag to show that I know What’s What, even though I may personally think it ugly. It’s so different from excellence, to me. Excellence is excellence regardless of who else may know about it or what they think about it. My handmade fine leather handbag represents excellence, beauty and classic value even if there is no logo on it.</p>
<p>When I go on vacation, do I want to choose a prestigious hotel or locale that will impress OTHERS, or a hotel that provides excellent service to ME?</p>