Ithaca Leadership scholarship

My daughter was accepted into Ithaca, and is now working on the Leadership scholarship application. She has done some great community service, and I think she should be a good candidate.

Does anyone know more about how competitive it is, what they are really looking for, etc. Anyone who has been accepted or whose child has been accepted have any insight?

(I posted this on the scholarship board, but I realized maybe the Ithaca board is the right place)

Thanks!!