It's not personal

I peeked into my alma mater Santa Clara U’s decision thread recently and was surprised that their wording for rejection letters doesn’t seem to be very compassionate:

" Our decision reflects the competitiveness of an application pool of over 16,000 candidates. Our primary concern continues to be ensuring the academic success of every student who enrolls at Santa Clara University, and we review each application with care and consideration."

To me it would imply that the rejected people won’t be academically successful. I would take it personally if I got that kind of letter.