<p>Communication plans vary from school to school, but it's safe to say that when a student fills out a card or form online, they're being entered into an inquiry database. The information gathered helps us target the right audience with our emails and publications (so engineering brochures don't go to performing arts majors, for example). Follow up communication (or lack of it) should not be seen as an indication of a school's interest in a student. </p>
<p>Most schools have student information systems that allow personalized info to be inserted into generic emails/letters so that we appear to be sending something unique to that student. Don't read too, too much into these things.</p>