<p>Please read: [Ivy</a> League Colleges Solicit Students Rejected for Stake of Selectivity - Bloomberg](<a href=“Bloomberg - Are you a robot?”>Bloomberg - Are you a robot?)</p>
<p>"The deluge of correspondence from even the most hard-to- get-into colleges is raising false expectations among thousands of students, swelling school coffers with application fees as high as $90 apiece and making colleges seem more selective by soliciting and then rejecting applicants.</p>
<p>Jon Reider, director of college counseling at San Francisco University High School, advises students to view e-mails and mailings skeptically, especially from Harvard University, the most selective college in the country. Reider called its mailings “not honorable” and “misleading.”</p>
<p>The overwhelming majority of students receiving these mailings will not be admitted in the end, and Harvard knows this well,” said Reider, a former admissions officer at Stanford University.</p>
<p>Consumer groups said that the nonprofit College Board, which owns the SAT college admission test, and its nonprofit rival, ACT Inc., are making money by selling personal details about teenagers. The companies collect information on millions of test takers and both sell names and information to colleges at 33 cents a name.</p>
<p>Harvard College, which accepted a record low 6.2 percent of applicants this year, markets to high school students because it wants to find the most talented class, said William Fitzsimmons, dean of admissions and financial aid. The school informs students “it’s a highly competitive process,” he said.</p>
<p>Yale University and Massachusetts Institute of Technology are scaling back their marketing, saying they don’t want to encourage kids who likely won’t be accepted. Yale, which admitted 7.4 percent of applicants this year, cut its mailings by a third since 2005 to 80,000."</p>