@Penn95 - How do we know a person who doesn’t know the different between UPenn and Penn State ALSO doesn’t know the non-HYP ivies? That’s a fairly big jump in logic. It’s perfectly plausible that someone doesn’t know Penn vs. Penn State, but knows that Columbia or Cornell are in the ivy league.
The actual name of the school matters, disregarding historical standing, rankings, etc.
If this wasn’t the case, why would you see petitions like this:
http://www.thedp.com/article/2011/12/questions_raised_on_penns_name
I don’t see the other perspective here - of the elite schools, the ONLY two that could be confused with other schools are Penn (with Penn State) and Chicago (with UIC). The fact that these other schools (Penn State and UIC) are fairly large, prominent public schools impact the private schools in a way that you simply don’t see with Brown, Dartmouth, etc.
I absolutely think there are some people out there who don’t know the difference between Penn and Penn State, but have still heard about Brown or Columbia.
A related aside: the Daily Pennsylvanian actually analyzed this with one of the most brand-conscious public figures in recent history, Donald Trump. This is what they found:
http://www.thedp.com/article/2018/01/trump-penn-wharton-data-education-times-ivy-league-business-finance-philadelphia-campaign
He’s mentioned the fact he went to Wharton a whopping 52 times in public speeches, he said he went to an ivy league school 12 times, and he mentioned that he went to Penn… 2 times.
I think you’d agree most Wharton students don’t event do THAT - they often just say they go to Penn, because that’s what they consider is their school. The president, on the other hand, is in no hurry to embrace the Penn brand…