@Much2learn asks:
“For example, if someone asked me describe UChicago and Harvard, I would be more likely to describe UChicago with “Top national university”, or “Nobel prize-winning research.” Does that mean I am insecure about UChicago?”
The answer is yes - absolutely! By responding with words that are positively valanced (“top” national university, “nobel-prize winning research,”) you are trying to convey something positive to the audience - because you are insecure in how broadly known UChicago’s stature. is, and you want to convey its greatness to the audience. You don’t need to be a UChicago student to have insecurity about the school’s brand strength!
It’s the same idea as an osteopath saying she’s a “doctor” vs. a MD - as the osteopath is insecure and unsure how familiar the audience may be with osteopathy, the osteopath links to a word that is positively valanced (“doctor”).
It’s the exact same idea as Penn students referring to the school as “ivy league” - they are insecure and unsure of how familiar the audience may be with Penn, and they want to link the school to something positively valanced (the ivy league).
The fact that Harvard students DON’T do this demonstrates that they are quite confident in their U’s brand - no matter the audience.