Lim college in NYC

Has anyone heard of LIM college in NYC? My daughter is debating to go here or FIT. I have never heard of LIM. They seem to be around a long time but no one I know has heard of it. Yes I know it’s a for profit college, high tuition, but is it a real college or a business school? Any info is appreciated

My daughter thought of a Fashion Merchandising degree for a while and I helped her research. As far as I can see, they have a pretty decent reputation. As far as I know they have more of a business slant than FIT.

https://www.businessoffashion.com/education/rankings/2017/schools/lim-college?type=business

https://www.limcollege.edu/life-at-lim/news/lim-makes-2016-fashion-school-rankings