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<blockquote> <p>but it's frustrating when you want to know or get to the bottom of this. the whole who, what, and why?<<</p> </blockquote>
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<p>There isn't much more of a "bottom" to get to. You've already been given the answers:</p>
<p>who - the developer named them.
what - he named them after famous colleges as is comon practice in many other cities.
why - probably to try to boost the prestige and value of the neighborhood by giving it prestigeous names.</p>
<p>You are looking for answers to a mystery that doesn't exist.</p>