<p>Well, I’m too lazy to look the stuff up for you. But look at NACE’s student survey data, articles in the WSJ and probably your local newspapers.</p>
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<p>There is no way that your daughter used the word female. That word is practically derogatory in and of itself. It means “From male”, for god’s sake, I’ve never heard a girl use that word. You might not capitalize computer science and/or science, but it’s still obvious what angle you bring to the forum.</p>
<p>IOW: You, ever since your daughters were 7: *Don’t be another marketing or psychology major. So many females major in those two. Take as many math, computer science and science courses as you can. They make you more marketable and show you can do more complex stuff.<a href=“meanwhile%20wishing%20you%20had%20sons”>/i</a></p>
<p>If you had taken some of those suggested math classes, like statistics (or gasp market research), then you would realize how utterly insignificant your one anecdotal data point is.</p>
<p>Congrats on her success though…</p>
<p>The common trend I have heard is that many marketers/ marketing strategists don’t need a marketing degree to do their jobs. Some people just have a flair for knowing what the public wants to see, even without studying the theories in a marketing degree. </p>
<p>Although Marketing falls under a Business school major, maybe it is more like a liberal arts major when it comes to job prospects: no direct feeder jobs (like an accountant), but maybe many more options.</p>
<p>Now, I don’t have the statistics, but I too have a hunch marketing and psychology and sociology have considerably more females. And you know how we teens are, we want to be unique, so maybe I’d like to be in the engineering school instead. But for the majority, if Marketing is their knack and passion, the gender ratio should be a non-issue.</p>
<p>[Marketing</a> Jobs from Careers-in-Marketing.com](<a href=“http://www.careers-in-marketing.com/]Marketing”>http://www.careers-in-marketing.com/)</p>
<p>[Marketing</a> - Wikipedia, the free encyclopedia](<a href=“http://en.wikipedia.org/wiki/Marketing]Marketing”>Marketing - Wikipedia)</p>
<p>Marketing is one of the 5 functional areas of business. It is business and it is not easy. There is no natural marketing talent because marketing does not work like that. Some people are born salesmen but sales is not marketing. Sales is a part of the marketing function. Some people are good at market analysis which requires math, statistics, and economics; but those people aren’t necessarily good at marketing. Analysis is a part of the marketing function. Anyone who says marketing is a fluff major and not necessary, knows absolutely nothing about business. It is not as quantitative as finance (my field) but it is just as difficult and involved as finance. It is just as critical as accounting, operations, and R&D. A business will fail without a competent marketing chief to price products, forecast demand, facilitate distribution, and identify opportunities - on top of advertising and sales.</p>
<p>Nice joke Tort, the job being hard has nothing to do with the major being hard. The marketing major is a JOKE just like international business.</p>
<p>I wouldn’t do marketing myself. Only do it if you are really into sales because that’s pretty likely what you will be doing post-graduation. Otherwise, it’s a pretty worthless degree.</p>
<p>Where does all the social networking, pay-per-click, seo, videos, fit into the modern day Marketing coursework? </p>
<p>Is it simply a chapter in a book, an entire class, a serious area of focus - or not there at all? Almost all consumer facing companies are aware of the need for an online strategy. Just wondering if colleges are keeping up or if it’s something one picks up in the real world after graduation?</p>
<p>A VP of Marketing or Chief Marketing Officer at companies generating $250M or more make approx $250K+ bonus, options, etc. Good marketing can make of break a company and talented marketers combine creativity with science to make it work. So for those of you that think it is a joke, think again.</p>
<p>Thanks Archie. I am still so confused tho: A VP of Marketing or Chief Marketing Officer need not have majored in Marketing though. (unlike how a process engineer must have majored in CHem Engineering) He could have studied XYZ in grad school, or really cut his teeth doing ABC to gain work experience.</p>
<p>archie12, you will FAIL at life. Read the thread again, how many times was it mentioned that the marketing MAJOR was a joke, and not the career? You fail son.</p>
<p>Dawgie - give a little respect. I have 25+ years in marketing, own a company, and have been very successful…I have not failed. </p>
<p>Do what you love and you will be good at it…if you are good, you will find a way to make the money.</p>
<p>Why the heck would I give you respect when you can’t even read the context of the thread?</p>
<p>"So for those of you that think it is a joke, think again. "</p>
<p>Read the thread, everyone was saying the major was a joke. Also, I don’t respect people based on years of experience, more so skills and talent. Success is too subjective.</p>
<p>I don’t believe the major is a joke, I just don’t have a vested interest in defending it. I don’t capitalize marketing - Just Finance… and International Business.</p>
<p>My international business major was tailored to my finance major so most of my electives were finance and economics. The core was the same as the regular business core but international in scope plus I had an extra law class.</p>
<p>You don’t believe any major is a joke because you majored in one. People that aren’t insecure can admit to it. Just like I regret majoring in accounting.</p>
<p>Exactly, dog, exactly.</p>