McCombs Undergrad -- BBA vs. BHP Admissions

Would appreciate any feedback on the difficulty of getting in to BHP in McCombs from 2016 —reading that every year, this program is getting more recognized and hence, more competitive! Would love to hear from a current student and also, someone who is going through the application this year. My son is planning to apply next year and hence, any help would be much appreciated.

Inside or outside of Texas? We are going through application process this year from inside Texas.

From inside TX. Thank you.