Medill IMC

Colleges and Universities A-Z Northwestern University
1

<p>NU was my top choice for ED, and so I even scheduled a visit there in October..
Only because of this IMC program...
and I want to pursue my career in business marketing.</p>

<p>I was checking things out on NU website, and it turns out this is a program for grad students..... or no?</p>

<p>Are there any majors at NU for an undergrad business student?</p>

2

<p>IMC is a graduate program offering an alternative to a marketing based MBA. It was the progenitor of other marketing communications programs now found internationally and is considered the best of its kind.</p>

<p>For the past 2-3 years, Medill has offered an UNDERGRADUATE certificate program:</p>

<p>[Medill</a> - IMC Undergraduate Certificate](<a href=“http://www.medill.northwestern.edu/imc/undergraduatecertificate.aspx]Medill”>http://www.medill.northwestern.edu/imc/undergraduatecertificate.aspx)</p>

<p>It’s a great opportunity to take classes with IMC profs and solidify academic marketing credentials. The program is open to all Northwestern undergrads in all colleges though some priority registration is given to Medill students.</p>

<p>While there is no undergraduate BBA offered, SESP offers a major in LOC (Learning and Organizational Change): <a href=“http://www.sesp.northwestern.edu/ugrad/academics/conc/loc/curriculum/[/url]”>http://www.sesp.northwestern.edu/ugrad/academics/conc/loc/curriculum/&lt;/a&gt;
and WCAS offers a minor, the Business Institutions Program:
<a href=“Harvey Kapnick Center for Business Institutions - Northwestern University”>Harvey Kapnick Center for Business Institutions - Northwestern University;

<p>For interests in marketing/advertising, a major in LOC, Medill, Comm, Economics, or Psychology with either the Medill Certificate in IMC or minor in BIP are all great fits.</p>

3

<p>Thank you !!
I’m thinking of doing exactly that!
Thanks a lot!</p>