<p>Look hot or cootie-infested... to whom?</p>
<p>I've known a lot of high school students applying to colleges, and I honestly can't think of a single one, other than people who hang out here on CC, who has ever inquired about a school's yield. The people who matter -- the students who will be applying and matriculating -- don't in large part care about the yield. They care about acceptance percentages, but not yield.</p>
<p>EDIT: Oh, now that you've added the link to your post, I think you should change your post's title. You've cited a piece in a local Thousand Oaks paper, written by a private college counselor, not a student and not a high school paper. It may be in her professional best interests to care about yield.</p>