<p>Most</a> Powerful Women Entrepreneurs - Lauren Bush and Ellen Gustafson (2) - FORTUNE</p>
<p>"They started with a simple concept: Sell burlap tote bags to help eliminate world hunger. The product has a clever appeal: Every bag is marked with a FEED stamp and a number that signifies how many children your purchase will feed. </p>
<p>"We're really communicating through our customers," says [Lauren] Bush [Princeton Class of 2006], the 25-year-old niece of former President George W. Bush. She hatched the idea in her Princeton dorm room; Gustafson, 29, later joined her from the United Nations.</p>
<p>The women are making their start-up social and socially responsible. FEED is active on Facebook and Twitter. The bags are eco-friendly and reusable, and retailers like Whole Foods, Barnes & Noble and Kenneth Cole that sell their bags take a cut on their usual profit margin to support the cause. </p>
<p>By giving most of their profits away, Bush and Gustafson have raised more than $5 million for the UN World Food Programme."</p>
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<p>Admittedly helped by her family name, Lauren Bush '06 is still apparently a dynamo. I suspect that most of us have seen these "FEED" bags on the street. Do you own one?</p>
<p>This falls more into the category of social entrepreneurship for which there is actually a class at Princeton with students required to come up with ideas for new social service initiatives. </p>
<p>Engineering</a> course empowers Princeton's social entrepreneurs</p>
<p>Social</a> Entrepreneurship</p>