<p>^I think with the criteria you mentioned, Berkeley is probably the best fit for you. It’s an intellectual environment, less superficial, and great brand recognition for grad schools. UCLA is going to have a bit more superficiality and focus on looks (I mean the school is right next to Bevery Hills and Hollywood) and UCSB has the reputation of being a party school (I went there for undergrad and loved it but it might not be the place you’re looking for). UCSD also has the reputation of people studying hard but that seems to be all they do. Irvine and Davis have decent social atmospheres and good academics. That about covers the UCs at least :)</p>