My DD was very high on Rochester when we visited, but she has heard nothing since. She was scheduled to do a summer program, and the last batch of correspondence we have is her getting a refund when it was cancelled. I thought it might be among her top choices, but the silence is deafening and it is a turn-off. The last correspondence she has that is not related to the summer program is a survey from her visit back in February. No email, no mailings.
With every other school inundating her, I shouldn’t complain. But it went from “I’ll spend a few weeks there this summer and decide if I want to apply ED” to “I am not 100% I will even apply”
Does U of R not engage in mailings and emails?
The mailings you get are just advertising and mean nothing but they have a large marketing budget. UR might want to put their money in their school instead. Don’t pick schools because some schools have glossy pretty pictures. If she liked UR then she should apply. The marketing material isn’t going to educate her.
@Chicago50 Not really, b/c the few mailings I received from them were related to the High School Junior awards program and how to redeem my application fee waiver via the Common Application. If admitted, however, UR does send a traditional admissions envelope w/letter, that includes a promotional glossy magazine for admitted students.
I go to Brown, and they never sent me anything either except for one promotional email, although this might have been because I applied super early in September as an ED applicant and they don’t really have a traditional “viewbook” or promotional posters like other colleges.
As @Knowsstuff says, some schools just don’t send mailings, and it doesn’t reflect the school’s interest you in at all. UofR still has a gorgeous campus, and an admissions website with information about the school, and this way, you and your daughter get to save more trees. 
If URochester is your daughter’s top choice, I would highly, highly recommend applying ED, although only if ALL of the following are true:
- Your daughter loves UofRochester and would 110% attend if admitted.
- She's confident she can present a well thought out and crafted application by the ED deadline, which is typically November 1st.
- You and your family can afford Rochester if admitted (run the financial aid calculators if applicable, and note that the only GUARANTEED, automatic scholarship IIRC is National Merit, which was $23K last year.) If you and your family will require a merit scholarship offer in-order to attend, IMO apply RD in-order to compare competing financial aid/scholarship offers.
Hope that helps! Good luck with admissions!