<p>I'm not sure I would call that "targeting" women. Women are part of today's military. I will admit that the 1:12 shot was a bit strange, but I don't think the add targets women.</p>
<p>ironjohn, many families in the military live below the poverty level because BAS and BAH aren't considered part of their income. Pay grades are across the board in the military. An E-4 in they Army makes the same amount as an E-4 in the Navy, Marines, and Air Force. Every time there is a pay raise, it's military wide. That being said, I'm all for pay raises!</p>
<p>I didn't particularly like "An Army of One." "Be all you can be be" rang pretty well with me. No problem with "Army Strong" either. I did notice an appeal to women. No problem here though. (Don't let this come out the wrong way but we could always use more women at Hudson High:) )</p>
<p>After watching the "Army Strong" video online, I have to say I like it and the slogan makes more sense now. I wouldn't say they are targeting women, but instead they are including them in positive roles. I think it's a good thing. Just one opinion from a woman. :)</p>
<p>Army Strong is definetly a step up.</p>