<p>UC Berkeley’s reputation among academic circles is unquestioned although much of this is likely due to the efforts of their graduate programs. However, when measured in nearly all of these categories, Northwestern gets the better of the comparisons. The undergraduate experience at Northwestern is likely to be more intimate while still taking place in a world-class university. </p>
<p>On the issue that the OP asks about business and marketing, I suggest that postgraduate business opportunities should be a major consideration. Both schools can place students effectively on a national basis, but employers in their home regions will be more familiar with the school in their local area. Clearly UC Berkeley has a terrific network on the West Coast while Northwestern’s strength will be in the Midwest. </p>
<p>Here are the broad comparisons for the two schools:
O B J E C T I V E D A T A </p>
<p>UNDERGRADUATE ENROLLMENT<br>
Northwestern 8153 UC Berkeley 23863</p>
<p>% AND # OF STUDENTS WHO ARE IN-STATE<br>
Northwestern 23%, 1875 UC Berkeley 93%, 22193</p>
<p>% OF FEMALE STUDENTS<br>
Northwestern 53% UC Berkeley 54%</p>
<p>% OF WHITE/NON-HISPANIC STUDENTS<br>
Northwestern 59% UC Berkeley 29%</p>
<p>% FROM PUBLIC HIGH SCHOOLS<br>
Northwestern 73% UC Berkeley 85%</p>
<p>% OF STUDENTS IN GREEK LIFE (Male & Female)
Northwestern 32%/38% UC Berkeley 10%/10%</p>
<p>TOP MAJORS AT EACH SCHOOL (acc to collegeboard.com)
Northwestern 20% Social Sciences, 18% Journalism & Communications, 14% Engineering, 10% Performing Arts, 9% Psychology, 6% History, 5% Biology
UC Berkeley 20% Social Sciences, 13% Engineering, 10% Biology, 6% English, 5% Bus & Mktg, 5% Psychology, 5% Interdisciplinary Studies</p>
<p>IS & OOS COST (Tuition & Fees)<br>
Northwestern $35,429 UC Berkeley $6,654
Northwestern $35,529 UC Berkeley $25,338 </p>
<p>TOTAL COLLEGE ENDOWMENT AND PER CAPITA (undergrad and grad)
Northwestern $5.14bn, $302,322 UC Berkeley $5.7bn, $170,857</p>
<p>AVERAGE HIGH/LOW IN FEBRUARY<br>
Northwestern 35-18 UC Berkeley 59-46</p>
<p>GRADUATION RATES<br>
-% OF STUDENTS EXPECTED TO GRADUATE IN 6 YEARS:
Northwestern 91% UC Berkeley 90%
-% OF STUDENTS WHO DO GRADUATE IN 6 YEARS:
Northwestern 93% UC Berkeley 87%
-% OF STUDENTS WHO GRADUATE IN 4 YEARS:
Northwestern 85% UC Berkeley na</p>
<p>FACULTY RESOURCES<br>
-% OF CLASSES WITH <20 STUDENTS
Northwestern 72% UC Berkeley 59%
-% OF CLASSES WITH 50+ STUDENTS
Northwestern 9% UC Berkeley 15%
-FACULTY/STUDENT RATIO<br>
Northwestern 1-Jul UC Berkeley 15/1</p>
<p>STUDENT SELECTIVITY<br>
-% ACCEPTANCE RATE<br>
Northwestern 30% UC Berkeley 24%
-SAT/ACT RANGE (Middle 50%)<br>
Northwestern 1320-1500 UC Berkeley 1200-1450
-% OF STUDENTS RANKING IN TOP 10% IN HS CLASS
Northwestern 83% UC Berkeley 99%
% OF STUDENTS WITH HS GPA > 3.75 (Unweighted)
Northwestern na UC Berkeley na</p>
<h1>OF NMS FINALISTS IN 2005 (% of student body)</h1>
<pre><code>Northwestern 178 (8.87%) UC Berkeley 53 (.90%)
</code></pre>
<h1>OF 1500 STUDENTS ENROLLED (% of student body)</h1>
<pre><code>Northwestern 1998 (25%) UC Berkeley 3668 (16%)
</code></pre>
<p>ALUMNI GIVING %<br>
Northwestern 29% UC Berkeley 14%</p>
<p>S U B J E C T I V E D A T A </p>
<p>PEER ASSESSMENT<br>
Northwestern 4.4 UC Berkeley 4.7</p>