Fewer kids share bedrooms than did a generation ago. Same is true with bathrooms. That has to impact how prospective students view colleges. And if you are a college that has scores of candidates applying and dying to get in, you likely don’t have an issue. As someone noted somewhere, kids will sleep on pieces of cardboard on the floor to go to certain colleges. If you are a school that has to compete for students or one what is looking to attract better performing kids (however you want to define that), you may well need to market to today’s kids.